The right way to Create Your 1st One-page Product sales Web Site
Most one-page web sites (also called one-page sales letter websites or tiny web sites) have only 1 purpose — to sell a product or service. My transformation to the one-page web site technique has been a unwilling one, as I hate browsing all the product sales copy. Nevertheless , the facts have a tendency lie — one-page internet sites written such as a lengthy sales letter are one of the effective ways to trade you product online. A lot of people don’t actually read whatever online. Rather, they study a page, seeking out info that may be bold, in a larger typeface size, within a different color, or in a bulleted format. As a result, Internet marketers have discovered that the most important info about your product needs to capture the reader’s eyes as they scan the page.
This is what you need to get going:
1 . A niched item for a great easily well-known target market. One-page web sites might be best if you have a product for a incredibly specific niche market, such as an eBook means teach a parrot to talk, an e-course on how to start off your private bead making jewellery business, or possibly a set of Cd albums on how to coach yourself to perform the keyboard. You need to be capable to identify and describe your target market, via determining the actual target market requirements and what they’ll spend on (as very well as how much they will pay) to what magazines they reading, what groups/associations do that they belong to, and where they will hang out the two on- and offline. Be sure to know something about your target audience before going forward to the next stage.
2 . A domain name. The website name for your one-page site will need to mirror or perhaps closely resemble your item name, or possibly a prominent characteristic of your merchandise. So , for instance , if you are a hypnotherapist and you have a podcast that you’re selling on how to use self-hypnosis to lose weight, therefore you’d wish to try and obtain a domain name just like. Try and get the. com version of your website name if possible, but since that’s not obtainable, seek out the hyphenated rendition of the. com domain name.
Assuming you have an existing web page, your domain name can be sent and disguised to an inside page of the website in order that it appears like another website without having to pay for additional hosting. is in which I acquire all of my personal domains, they usually offer domain forwarding and masking as a part of their domain name registration assistance.
If you don’t already have a web site, you need to determine what your internet business needs will be in the next few months to determine which hosting and website products you might need.
3. A give-away. You have two goals for your one-page website: get the get in touch with info from the visitors and convert them into spending customers. The simplest way to obtain speak to info by a visitor should be to create a related information product (ebook, electric tips report, special report, podcast or perhaps other sound file, ecourse, video, and so forth ) where the content is very compelling that your visitor happily parts with his/her term and primary email to obtain the free giveaway. You may also create a discount, say a trial period pertaining to $1, and give access simply to those who provides you with their contact info. By giving you their particular contact information, they may have become a nice lead and you can start to develop a relationship with them.
4. Your product. There are any number of products you are able to create to promote online. The ones that are quickest to create and require minimal investment (other than your time and efforts to create them) and are offered by an electronic download involve an e-book or unique report, a podcast (audio recording of the interview or telelcass), or an ecourse. Of these, you probably have almost everything it is advisable to create an ebook. I like to recommend that you data format in electronic book in a word producing program, just like Microsoft Phrase. You’ll in that case want to format that into a locked PDF doc so that it can more difficult to illegally backup. I likewise encourage you to have a PDF FILE program lets you create clickable links in your document which means that your buyers can certainly click on websites from your ebook. I prefer the Adobe Sword swallower program to create PDF files, as Tiling PDF offers both of these features, but there are a lot of low-cost or free programs obtainable that will permit you to convert standard word handling files to PDF data format.
To make your product more pleasing, you need to have a protective cover created. This kind of cover can in fact serve as the cover within the virtual merchandise, and you can make use of it as an icon in emails in addition to your shopping cart software as a visual representation of the product. There are a variety of graphic artists who create ebook and other merchandise covers, and several bits of software you can purchase to create the own. I never been too satisfied with the results from software, and so i hire Heather Colman of, who does an unbelievable job.
5 various. A merchant account. In order to obtain payments, you’ll need to be able to take credit card payments online. Your merchant account business needs to give a “virtual terminal”, which allows you to enter and process orders online and interfaces with your shopping cart program. The most commonly used digital terminal is the fact provided by. If you don’t want to invest in a payment processing, you can begin through the use of third-party processors like PayPal or ClickBank, but they give less flexibility than a complete merchant assistance.
6. Shopping cart software. Ultimately, the shopping cart software has to be workhorse in your case and enable you to automate a large number of functions of the online business. The cart i highly recommend can be,, which offers lots of flexibility in how you list and bundle products, provides buyers a 24-hour download URL theasianmonkey.amhp.jp intended for downloading the electronic item, has pre-installed autoresponders so you can automatically follow up with your potential buyers, and an email broadcast function so that you can submit special realises to the clients or prospective customers on your list.
7. A squeeze page. A squeeze page provides the visitor access to some bit of information in exchange for the customer parting along with his name and first email address. The data has been “squeezed” out of the visitor, hence the name in the page. In this particular page you’ll be wanting to have an desirable graphic, persuasive headline, a brief list of benefits that the visitor will receive in the event the visitor offers you his get in touch with info quickly, and a form for the visitor to fill out to receive the data.
8. The sales letter webpage. This is the main sales page of the one-page site, containing a long sales letter with benefits of the product and testimonials more who’ve utilized the product, You will find a formula designed for writing an effective one-page sales letter site, and i also use a application called Quick Sales Letter Electrical generator, that helps myself by requesting me a number of questions which will enable me personally to create the copy just for the site. The food for a one-page sales letter site is generally an attention-getting headline, a strong opening statement, human body of the document that traces the features and benefits of what you’re offering, the actual deliver itself, and after that asking for someone buy. Most pages are created very likewise. If you look at one of the web sites from the major Web entrepreneurs, you’ll find this kind of style used again and again.
on the lookout for. Follow-up automobile responders. The chance to continue to reach out and “touch” your prospective customers is key in developing a romantic relationship with them so that they progress from a prospective buyer to a purchasing customer. I usually create a group of 6-10 roughly autoresponders that are sent out above the 3 weeks after a purchase to evaluate in with the purchaser, as well as to interest the purchaser within item. The shopping cart program I use has got autoresponders built-in. Other reputable autoresponder providers include and.
10.. Visitors the site. Because your site is only one web page, it will be practically ignored inside the organic search engine ranking method. There’s not really enough content to warrant an excellent ranking in any key phrase you might select. The easiest way to drive traffic to a one-page web page is to acquire keywords, or perhaps pay-per-click promoting. Google’s Adwords, and Yahoo’s Search Marketing (formerly Overture) are two of the best-known ppc advertisers. Google is probably the quickest with which to start out.
Completing a one page internet site won’t happen overnight. Nevertheless , with a little bit of research, superb copywriting, and a marketing plan in place, a one-page web page can easily become a profit center for your organization.
Leave a Message